The advantage of acquiring products and services at discounted rates for profitable resale, guided by advised Customer List Prices. Resellers actively participate in the sales process, managing demonstrations, negotiations, and maintaining customer relationships throughout the sales cycle. With responsibilities spanning sales, marketing, and customer support, partners contribute to a comprehensive approach.

The program emphasizes the importance of resellers maintaining enduring relationships with customers, providing pre-sales and post-sales support, including troubleshooting, maintenance, and upgrades, to ensure customer satisfaction.

Recommend products or services within your network without directly selling them. Compensation is earned through commissions or referral fees when a referred customer makes a purchase. Referral partners focus on lead generation and recommendations, with no direct involvement in the sales process beyond the initial referral. Their main responsibility lies in connecting potential customers with the products or services. While they provide introductions, referral partners typically maintain a lighter relationship with referred customers, often not engaging in ongoing support.

This streamlined approach allows referral partners to earn commissions through successful connections without extensive involvement in post-referral customer interactions.